Creating well-designed, concise email campaigns using Thirdshelf is pretty easy. Users upload an image, add some text with an offer, and include the promotion’s expiry dates or other conditions. While good copywriting is essential, there is one field that can make or break the success of your message – the subject line.
Hold on to your best customers for dear life. According to the pareto principle, 80% of your sales will stem from 20% of your customers. Your top spenders are also likely to be your best source for word-of-mouth referrals, and successful companies know this. Major retailers such as Sephora and Nordstrom are upping the ante by rewarding their VIP customers, and independent retailers like you might want to take note.
Fashions from the 1990’s have been all the rage for the past few years (if you’re only donning a choker necklace now, you’re late in the game!). Some wonder if the tweens of today will ever know about Clueless, Walkmans, and Gameboys. Alas, they do, thanks to the Internet. Knowing that they can still enjoy 90’s masterpieces like Mrs. Doubtfire might elicit a smile, but there are some things that are best left in the past.
It’s well known that it costs five times more to acquire a new customer than it does to keep an existing one. Helping you run a more profitable business is our business, and it’s why we are so excited that engaging customers is now easier than ever for Lightspeed Retail point of sale customers.
Mike’s Bikes is a multi-store bicycle retailer that has been serving the cycling community for over 50 years. They operate 12 highly successful stores across the San Francisco Bay Area – attracting cyclists from all over California, and creating thousands of new bike enthusiasts every year. Each Mike’s Bikes store dominates in its local market, and they are now one of the largest independent bike retailers in the United States.
We’ve all heard the statistic: It costs five times as much to acquire a new customer as it does to keep an existing one. Unfortunately for many small business owners, customer retention initiatives often trail behind new customer acquisition activities.
The retail experiences of yesteryear were highly personal: your butcher knew your name, and your favorite shoe store owner knew exactly the kind of boots you loved. Over the years, consumers gave up the human touch for convenience and bargain prices. The pendulum is swinging back towards excellent service, however, and people want it all: good deals, convenience, and a highly personalized experience.
The town of Invermere in British Columbia, Canada, lies nestled amid the majestic Rocky Mountains. It’s proximity to ski resorts and nature reserves make it a popular destination for tourists year round. Downtown Invermere enjoys tourists and locals alike, who frequent the many independent cafes, restaurants and unique shops. One such shop is Summit Footwear, where shoppers are welcome to sit and chat as they browse in the friendly ambience.
Retailers have an infinite number of responsibilities keeping them on their toes, and often up at night. The thought of adding a loyalty program to that list can seem daunting and expensive. While most merchants are aware of the benefits of loyalty marketing, most aren’t always sure if it’s worth the cost.
Which is better: Having 30 acquaintances who are entertaining but flakey, or having six close friends who would give you the shirt off their back? When it comes to independent retail, having a core group of big spenders is often a lot more valuable than selling to masses of people who rarely, if ever, return.