Chalk it Up Norcross: Sustainable Upcyling Pioneers

How home decor artisans are changing DIY educational customer-service. 

Today we’re featuring Lynn White, the founder of Chalk It Up Norcross, LLC, a pioneer in upcycling DIY furniture, home decor and lamps and lighting in a suburb of Atlanta, Georgia.

Today we’re featuring Lynn White, the founder of Chalk It Up Norcross, LLC, a pioneer in upcycling DIY furniture, home decor and lamps and lighting in a suburb of Atlanta, Georgia.

Lynn started her entrepreneurial journey back in 2010, has learned a few things along the way.

Chalk It Up Norcross is in business to help people transform furniture and living spaces into beautiful, soothing pieces with their own hands, bring the vision into reality and to turn ugly and old into new and fresh.

Six years in, Lynn and the team at Chalk It Up Norcross, have built up a wealth of experience and were willing to share some insights on the road they’ve travelled and where they’re headed. Here’s an excerpt of our interview:

What are you selling?

We are a home decor and gift boutique featuring Chalk Paint® by Annie Sloan, up-cycled, new and vintage furniture and treasures, DIY painting workshops and more.

What inspired you to get started?

I’ve always loved taking unloved pieces of furniture and transforming them to usable and attractive furniture. This started right after college after I purchased my first house and didn’t have enough money to purchase furniture. I started going to thrift stores before it was popular and finding pieces with good bones then either stripping them to re-stain or strip to paint, thus beginning my love of transforming furniture. This continued for about 25 years on a part-time basis until I was able to open my own store in 2010 when I was introduced to Chalk Paint® decorative paint by Annie Sloan.

What advice would you give to a retailer trying to grow their loyal customer base?

Because so many people are shopping online and shop prices it’s important to give customers a reason to stick with your store. Even with great customer service there are those who will hop stores unless you give them a reason not to.

Can you tell us a bit more about how “upcycling” meets home decor in your case and how this touches your customers?

Here in the US, the term “upcycling” refers to in our business to all that relates to the resale, refurbishing process and the sustainable craftsmanship of repairing old furniture and combining materials in a sustainable, artistic way that can contribute to home decor. We not only have furniture and products that are upcycled but teach and educate our customers how to do it yourself (DIY). We’ve taken our customer service to a customer-centric educational opportunity for content marketing.


Upcycling often entails boarding, painting, reusing pieces and recycling what some may consider junk, into furniture that is useful and beautiful and can add a vintage, antique or styled theme to home decor and interior decorating. This is our passion and one of the unique value propositions of our business. Instead of disregarding old furniture, you can incorporate them into your home and retrofit your interior design to add a customized touch and have fun while doing it!


Thirdshelf: Lynn, thanks very much for your time today!


To learn more about Chalk It Up Norcross, check out their online customer gallery or on their thriving Pinterest boards!